28 March, 2013
The Liberal Art University in Hong Kong
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Mr Adrian Cheng, named one of the 40 global business stars aged under 40 in 2012 by Fortune magazine, was invited to have a dialogue with Lingnan students on “Building a New World” on 22 March.

Mr Cheng became Executive Director and Joint General Manager of the New World Group, his family business, at the age of 30. As a young leader of the conglomerate, Mr Cheng oversees its daily operations and has re-launched the brand and its businesses by introducing new strategies, policies and corporate culture.

At the dialogue session, Mr Cheng shared with the students his key to success and on how to adapt himself to the role of a leader of a large enterprise, aiming to inspire students on how to prepare themselves for future career challenges. 

The event was moderated by Dr Esther Li, Head and Associate Professor of Department of Marketing and International Business, Lingnan University.