27 December, 2013
The Liberal Art University in Hong Kong
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Publications

A new book titled Multinationals and Global Consumers: Tension, Potential and Competition, edited by Prof T S Chan, Shun Hing Chair Professor of Marketing and Prof Cui Geng, Professor of Department of Marketing & International Business, Lingnan University, has been published by Palgrave Macmillan – the Publisher of Journal of International Business Studies (JIBS).

As the first volume of a book series of the Academy of International Business Southeast Asia Region, this book is a collection of essays on the marketing interface of multinationals and consumer marketing.