29 September, 2011
The Liberal Art University in Hong Kong
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Awards and people

Dr Ada Wong, Assistant Professor of Marketing and International Business at Lingnan University, has received the Best Paper award at the 13th Annual International Conference organised by the Global Business and Technology Association in Istanbul, Turkey, 12-16 July 2011. 

Dr Wong’s paper, “Unveiling the effects of supply chain relationship and cultural distance on suppliers’ learning of marketing capabilities in transition economies”, surveyed how mainland Chinese manufacturers learn marketing know-how from their foreign buyers. Contrary to conventional wisdom, it was found that the greater the cultural difference, the more and better the manufacturers are able to learn.