Lingnan University co-hosted the 2016 Global Marketing Conference, a biennial international event organised by the Global Alliance of Marketing and Management Associations in Hong Kong from 21 to 24 July.
The theme of this year’s conference was “Bridging Asia and the World: Global Platform for Interface between Marketing and Management”. It attracted some 1,100 participants from 53 countries and regions, with multidisciplinary scholars and business practitioners from all over the world gathered together and presented new concepts on marketing and their analysis about marketing and management related subjects.
At the reception hosted by Lingnan University on 21 July, Vice-President Prof Joshua Mok Ka-ho pointed out in his welcoming remarks that Lingnan is a highly internationalised liberal arts university devoted to collaborating with partners all over the world to foster knowledge creation and academic exchange on a global scale. “Lingnan is delighted to be a co-host of the Global Marketing Conference, which brings together renowned scholars, experts and industry practitioners from different parts of the world to the international commercial hub of Hong Kong to deliberate on the recent trends in modern marketing and management,” said Prof Mok.
The Conference featured a rich array of programmes including keynote speeches, joint symposia, academic sessions and business meetings that covered hot and current issues in marketing, with active participation from participants, including the academics from Lingnan’s Department of Marketing and International Business.