29 May, 2015
The Liberal Art University in Hong Kong
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Research and academic activities

Students of the newly launched Master of Science Programme in Marketing and International Business (MScMIB) shared findings of their consulting projects with representatives of business enterprises in various industries at a presentation session on 16 May.

Designed for students from diverse academic backgrounds, the full-time, one-year MScMIB programme not only provides the conceptual and analytical foundations in marketing and international business through compulsory courses, but also exposes students to a wide range of electives such as eCommerce, globalisation and financial market development as well as cross-cultural management. In addition, it includes a year-long research and consulting project sponsored by well-established business enterprises in Hong Kong and Mainland China, which enables students to acquire hands-on experience in a real-life context.

The consulting projects covered topics such as e-marketing strategies for the Cyberport Entrepreneurship Centre, pricing and positioning strategies for hospice services, public awareness and usage of the Elderly Health Care Voucher Scheme, home appliances online buying behaviour of people in Mainland China, business opportunities of mobile phone applications in southern China, among others.

Ridwan Aksad, a student who came from California, US, said the MScMIB programme has strengthened his marketing research skills and provided him with many unforgettable study visits, insightful lectures and useful workshops. He planned to develop a consumer product and start his own business soon.

Looking forward, the second cohort of around 60 students from different countries will start their MScMIB programme this August and study in Lingnan’s liberal arts campus while they experience life in the vibrant city of Hong Kong.