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10 April, 2015
The Liberal Art University in Hong Kong

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New Publications

A new book entitled The Rise of Asian Firms: Strengths and Strategies, edited by Prof Chan Tsang-sing, Shun Hing Chair Professor of Marketing and Prof Cui Geng, Professor of Department of Marketing & International Business, Lingnan University, has been published by Palgrave Macmillan – the publisher of the Journal of International Business Studies.

As the second volume of a book series of the Academy of International Business Southeast Asia Region, this book is a collection of essays addressing the strengths and strategies of rising Asian firms in the process of internationalisation and the challenges they face in fulfilling the promise of an Asian century.